Christopher Caldwell:Bed Bath & Beyond is back, this time as an online retailer

2025-05-07 11:56:13source:PredictIQcategory:reviews

NEW YORK (AP) — Overstock has officially relaunched the Bed Bath & Beyond domain online Tuesday in the U.S.,Christopher Caldwell after acquiring the bankrupt retail chain’s intellectual property assets for $21.5 million last month.

The online retailer Overstock.com said in late June that it was dumping its name online and it will become Bed & Bath & Beyond, which declared bankruptcy earlier this year. The name change was made in Canada on June 29, but at the time the Midvale, Utah-based company didn’t specify a date for the U.S. relaunch.

Overstock.com’s CEO Jonathan Johnson told The Associated Press in a phone interview last week that the relaunch in Canada has “run without a hitch.” The company has added roughly 600,000 bed and bath items since its bid for the retailer became public last month, Johnson said.

The company has still not made any decisions on a corporate name, he said.

RELATED COVERAGE Bed Bath & Beyond lives on!(line) after Overstock.com buys rights to bankrupt retailerStruggling Bed Bath & Beyond files for bankruptcy protectionStruggling Bed Bath & Beyond closing 150 more stores

Johnson had said that the name change was necessary because Overstock still confuses some customers and suppliers who thought it was a liquidator. That’s how it got its start in 1999. It transformed in 2004 into a general merchandise retailer, selling a wide variety of items. In 2021, Overstock fine-tuned its strategy to focus on furniture and home decor, getting rid of items like clothing.

More:reviews

Recommend

A South Texas lawmaker’s 15

MCALLEN, Texas (AP) — The Texas Legislature can be full of surprises.But for the last eight sessions

Priceless Ford 1979 Probe I concept car destroyed in fire leaving Pebble Beach Concours

Ford’s 1979 Probe I Ghia concept car, displayed at the 2024 Pebble Beach Concours d’Elegance as part

Family of 3 killed in series of shootings that ended on Maine bridge identified

KITTERY, Maine (AP) — Authorities released autopsy results Friday for three bodies recovered from a